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BRANDING II

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BRANDING II

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Answered
Review

Question 1 of 20

1. Question
21. It is clear why to choose my brand over my competitor.
- Disagree 1 2 3 4 5 Agree
Question 2 of 20

2. Question
22. I defined my business voice as one of professional, friendly, service-oriented, informative, or other.
- Disagree 1 2 3 4 5 Agree
Question 3 of 20

3. Question
23. My brand message and elevator pitch tell my customers, in one or two sentences, who I am, what I offer, and why people should care while striking an emotional chord.
- Disagree 1 2 3 4 5 Agree
Question 4 of 20

4. Question
24. My brand message and elevator pitch are simple, clear, and essential to the customer.
- Disagree 1 2 3 4 5 Agree
Question 5 of 20

5. Question
25. My products and services are original and creative.
- Disagree 1 2 3 4 5 Agree
Question 6 of 20

6. Question
26. I look to tailor the customers’ experience to their needs.
- Disagree 1 2 3 4 5 Agree
Question 7 of 20

7. Question
27. I am consistent with my brand across all social media outlets.
- Disagree 1 2 3 4 5 Agree
Question 8 of 20

8. Question
28. I integrate my brand into every aspect of my business.
- Disagree 1 2 3 4 5 Agree
Question 9 of 20

9. Question
29. Brand building is a never-ending process.
- Disagree 1 2 3 4 5 Agree
Question 10 of 20

10. Question
30. My brand is visible in everything that customer sees, and doesn’t see.
- Disagree 1 2 3 4 5 Agree
Question 11 of 20

11. Question
31. My brand can be associated with quality, by itself, or by association.
- Disagree 1 2 3 4 5 Agree
Question 12 of 20

12. Question
32. My company culture is its brand, a reflection of its values.
- Disagree 1 2 3 4 5 Agree
Question 13 of 20

13. Question
33. Customer opinion matters.
- Disagree 1 2 3 4 5 Agree
Question 14 of 20

14. Question
34. Customers trust my brand. They count on it and perceive it as knowledgeable, low-risk, responsible, responsive, and with strong ethics.
- Disagree 1 2 3 4 5 Agree
Question 15 of 20

15. Question
35. I aim to build trust by being transparent and sincere.
- Disagree 1 2 3 4 5 Agree
Question 16 of 20

16. Question
36. On my website, people can find the following documents: Our Commitment to Excellence, Ethical Statement, Corporate Vision, Corporate Mission, and the Company Values.
- Disagree 1 2 3 4 5 Agree
Question 17 of 20

17. Question
37. I live up to my commitments.
- Disagree 1 2 3 4 5 Agree
Question 18 of 20

18. Question
38. Is my business a brand or a commodity?
- Brand
- Commodity
Question 19 of 20

19. Question
39. It is clear what my brand stands for.
- Disagree 1 2 3 4 5 Agree
Question 20 of 20

20. Question
40. I understand my brand can be tremendous but worthless if I cannot present it well.
- Disagree 1 2 3 4 5 Agree

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