“Too often companies focus on problems, failing to see opportunities. Problems open doors to new industries, disrupt old ones, and create breakthrough products and experiences.  When you focus only on what’s wrong, you fail to see what could be right. Change your perspective and see your problems as assets. The key to any successful business is being able to transform problems from liabilities into assets. The brands that rise to the top use problems as leverage for growth. This approach to design drives innovation, brings new customers, grows profitability, and increases sales.” – Ashcraft Design’s Design Director, Britt Ashcraft


Developing creative thinking skills involves practice and a willingness to embrace new approaches. Activities such as brainstorming, mind mapping, and creative problem-solving exercises can help strengthen these skills over time. Additionally, exposing oneself to diverse experiences, learning from different disciplines, and staying open-minded contribute to the development of creative thinking abilities.